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CPD Accredited10 Steps to Your First BusinessPayment plans availableLifetime access, one investment CPD Accredited10 Steps to Your First BusinessPayment plans availableLifetime access, one investment
The Signature Business Starter

Build your business.
Launch it.
Make it yours.

You don’t need to arrive with the idea, the audience or the answers. You need a clear place to begin, and the right support to keep going. Build and launch your online business through ten practical steps, with your entire business suite alongside you.

Yes, I’m ready to build my business
£299 once. The programme, the Business HQ, the assistant, the workbooks and the bonuses. All included.
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Bite-sized video lessons
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Templates & resources
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CPD credits
Online Business of the Year 2026
Winner, Online Business of the Year 2026
CPD Accredited, 127 Credits
Apriel Louise

For the business you keep thinking about.

Perhaps you’re fitting this around work, children or caring. Perhaps you’ve saved the ideas and watched the videos, but still don’t know what comes first. Here, you follow one connected pathway. You choose an offer, create the pieces it needs, put your business live and learn what to do after your first customers arrive.

The Signature Business Starter / all in one place

Your business.
With the whole suite behind it.

You shouldn’t have to finish a lesson, open ten tabs and figure out the rest alone. Your training, working space and support are designed to work together.

01

The steps that build your business.

Choose what to sell, define your audience, build your brand, set up your sales system and launch. Each step produces something you use in the next, right through to a live business that can accept customers.

10 STEPS / 80+ LESSONS
02

A full Business HQ. Your daily work space.

Give your business a home from the beginning. Keep your plans, tasks, content, contacts and programme tools together, so the time you do have can go into moving forward.

YOUR BUSINESS SUITE
03

An assistant that knows the programme.

Ask about the lesson you’re on, the business you’re building and what’s holding you up. Your 24/7 AI Business Support Assistant is trained on this programme’s teaching and points you back to the relevant lesson, helping you apply it to your own situation.

PROGRAMME-TRAINED AI
04

Workbooks that turn learning into work done.

Use the workbook and practical resources alongside each lesson. Make the decisions, write the plan and create the assets as you go, from your brand direction to your sales page and launch checklist.

LEARN / APPLY / BUILD
Your included bonuses

A head start.
Already included.

You have the steps. These give you more to work with as you take them.

01 / THE EXCLUSIVE PRODUCT VAULT

5,000+ products.
A place to start selling.

If creating your first product feels like the biggest hurdle, start with a ready-made one. Explore 5,000+ digital products, choose something that fits your audience and use the programme to shape your offer and bring it to market.

Check each product’s licence for the editing and resale permissions that apply.

02 / YOUR TOOLS & COMMUNITY

Build alongside others.
Share the journey.

Build alongside others in your Skool course community. Share tips, skills and wins, ask questions and find opportunities to collaborate. You’re not doing this alone, and the optional WhatsApp support chat gives you another place to connect.

Included alongside your Business HQ, programme-trained assistant and lesson workbooks.

"

The best course on the market, so easy to follow it explains everything in so much detail a child could follow it.

Founding Course Member
"

Leagues ahead of some programmes I've paid thousands for.

Founding Course Member
"

I completed the worksheets and the modules and now have my prototype. It's given me an amazing outcome.

Founding Course Member
"

If you're feeling overwhelmed with anything in the courses and struggling, I really suggest you buy this. It's truly amazing.

Founding Course Member
"

The worksheets don't just give you something to fill in, they genuinely make you stop, think and reflect. Every section felt purposeful.

Founding Course Member
"

I really wish I'd had this 12 months ago when I started. I was lost and just winging it, feeling overwhelmed with everything.

Founding Course Member
"

For the first time, I can do this.

Founding Course Member
"

This has taken me from confused and a little burnt out from all the different courses I've bought, to knowing exactly what to do and when.

Founding Course Member
"

I'm amazed I can actually follow this. I understand it all a lot better because it's broken down for me. I don't feel dumb anymore, my confidence is growing.

Founding Course Member
"

It takes you step by step on exactly what you need for your niche.

Founding Course Member
"

I published my ebook and it started selling within an hour of release. Now I'm mid way through building my first digital product, and this has given me strong foundations I'll carry through every step of my journey.

Founding Course Member
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Steps, start to launch
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Bite-sized video lessons
Practical
Workshops & walkthroughs
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Affiliate commission if you share it
Your journey through it

From idea to launched, in three phases.

Phase 1: Foundation
Phase 2: Build
Phase 3: Launch

Foundation

Steps I, III
  • Know How Money Is Made
  • Get Organised for Execution
  • Define Who You're Selling To
By the end of this phase: you know exactly how you'll make money, and exactly who you're making it for.

Build

Steps IV, VII
  • Build Your Brand
  • Choose Your Money Path
  • Decide Where You'll Sell
  • Create Your Sales System
By the end of this phase: your brand, offer and sales system all exist, and actually work together.

Launch

Steps VIII, X
  • Create Content That Converts
  • Growth & Automation
  • Launch
By the end of this phase: you're live, visible, and set up to keep growing without starting from scratch every month.
The full breakdown

10 steps, 80+ lessons

Step 1 lesson preview How Digital Marketing Actually Works lesson Branding Made Simple lesson
IKnow How Money Is Made
3 lessons+
  • How Digital Marketing Actually Works
  • Different Ways People Make Money
  • Choosing ONE Simple Focus to Start
IIGet Organised for Execution
4 lessons+
  • Mindset: Starting Before You Feel Ready
  • Organising Your Digital Workspace
  • Time Management for Real Life
  • Your 5 Daily Income Actions
IIIDefine Who You're Selling To
3 lessons+
  • Nailing Your Niche
  • The Real Life Lens Framework
  • Writing Your Social Media Bio
IVBuild Your Brand
3 lessons+
  • Branding Made Simple
  • Building a Simple Brand Kit
  • Showing Up Authentically
VChoose Your Money Path
6 lessons+
  • Choosing ONE Simple Path to Start
  • Validate Before You Create
  • Selling Your Own Digital Product
  • Selling DFY Products (MRR + PLR)
  • Earning Affiliate Commission
  • Your Starter Offer Ecosystem
VIDecide Where You'll Sell
6 lessons+
  • The 3 Ways to Get Customers Online
  • Choose Your Primary Traffic Strategy
  • Using Social Media to Build an Audience
  • Utilising Search Marketing
  • Borrowing Other People's Audiences
  • Why You Don't Need Every Platform
VIICreate Your Sales System
7 lessons+
  • Designing Your Simple Sales Funnel
  • Creating a Lead Magnet
  • Where to Send People
  • Creating a Simple Sales Page
  • Setting Up Your Checkout
  • Simple Customer Journey
  • Turning Conversations Into Sales
VIIICreate Content That Converts
9 lessons+
  • The Purpose of Content
  • Canva Basics for Beginners
  • Using AI for Ideas & Captions
  • Storytelling for Connection & Trust
  • Choosing the Right Content Format
  • Batch Creating & Your Content System
  • Posting Without Sales Proof
  • Building Without Showing Your Face
  • Build Your First Month of Content
IXGrowth & Automation
6 lessons+
  • Email Marketing for Beginners
  • Automate Your Business
  • Understanding the Silent Buyer
  • Making the Decision Easy (Psychology)
  • Optimise Before You Scale
  • Scale With Paid Ads
XLaunch
8 lessons+
  • Pre-Launch Basics
  • Ten Step Launch Checklist
  • Launching Without a Big Audience
  • The 3-7 Day Soft Launch
  • Public Grand Launch
  • What Happens After First Sales
  • UK Tax Basics
  • Managing Money
Apriel Louise
Meet your teacher
"I built this to be the thing I wish someone had handed me: a clear, step-by-step path that helps you cut through the overwhelm and focus on what actually matters."

Apriel Louise, Founder

A former children's social worker turned digital entrepreneur and CPD educator, Apriel earnt over £100k in combined sales in her first 7 months online, as a single mum to 3. Her flagship programme, The Signature Money Maker, won Online Business of the Year 2026. The Signature Business Starter is built the same way: for real life, not the version of it with more hours in the day.

Is this you?

The Signature Business Starter is made for those who...

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Want to start a business

But have no idea where or how to begin.

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Have an idea already

But don't know how to turn it into something real.

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Have tried before

And want a proper plan this time, not more guesswork.

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Already run a product or service business

And want to add a digital offer alongside it, to bring in extra income without adding more hours to your week.

Everything included

80+ lessons. 90+ resources.
Workshops, tools and support.

✦

The Triple S Traffic Triangle

Our own proprietary framework for deciding exactly where to focus your energy online, so you build an audience on the right platform instead of spreading yourself across all of them.

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The Signature Persona Method

Our own framework for landing on your niche, persona and bio with total clarity, including the Hallway Pitch builder to nail how you introduce your business in seconds.

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The Jigsaw Method

Our own drafting framework for piecing together your offer piece by piece, so what you sell forms naturally from what you already know, rather than guesswork.

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The Real Life Lens Framework

A guided way to define exactly who you're selling to, built around real people and real problems rather than a vague, generic target audience.

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Full Business HQ

Your own online portal to organise your business, your course progress, your content planning and even your daily life planning, all from a single place.

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24/7 AI Business Support Assistant

A personally trained assistant built on the exact frameworks inside the programme, on hand any time you're stuck, not a generic chatbot giving generic answers.

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Practical workshops

Full walkthrough sessions covering the platforms and tools you'll actually use to build and sell, so you're never left guessing which button to press.

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Workbooks for Every Lesson

Make decisions and create your business assets alongside the teaching. Your workbooks, worksheets and checklists carry your progress from one lesson into the next.

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Sales Page & Website Templates

Proven page structures built to convert, so your words and offer do the selling instead of a blank page holding you back.

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The Ultimate Launch Checklist

Our own exact run-through for launch day, built from real launches, so nothing important gets missed when it matters most.

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Exclusive PLR Vault

Your included bonus vault of 5,000+ ready-made digital products. Choose a product for your audience, check its licence and use the training to create your offer and start selling.

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Direct Support & Accessible Lessons

Your Skool community is inside the course, with space to ask questions, share skills and wins, and find people to collaborate with. There’s also an optional WhatsApp support chat where Apriel is there every day.

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Your Business HQ, everything you need, nothing you don't
The full breakdown

One programme. The complete working suite.

The complete ten-step build-and-launch programmeIncluded
Your full Business HQ and programme-trained assistantIncluded
Lesson workbooks, workshops and practical templatesIncluded
5,000+ product vault, community and bonus toolsIncluded
One payment. Lifetime access.£299
Enrol Today

The Signature Business Starter

Your complete Business Starter £299

£299 brings the programme, your business suite and the included bonuses together. One payment, lifetime access. Start at the beginning and build at a pace that fits your life.

Enrol Today ✦
  • 10 practical steps to build and launch your business
  • 80+ lessons, workshops and lesson workbooks
  • 90+ resources, templates and frameworks
  • Full Business HQ and programme-trained AI assistant
  • Bonus vault of 5,000+ ready-made products
  • Private community and WhatsApp support
🔒
100% safe purchase
⚡
Instant access
🏆
CPD Approved Company
♾️
Lifetime access
Payment options

Choose whichever way suits you

Klarna
£0 today
Start free, pay later
Clearpay
4 × £74.75
Fortnightly, interest-free
Klarna
3 × £99.67
Monthly, interest-free
Pay in full
£299
One payment, full access
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Earn while you learn / built in

Love what you’re building?
Share where you started.

When you purchase the Business Starter, you receive your own unique referral link. Recommend the programme to someone it genuinely suits and earn 90% affiliate commission on each qualifying referral.

There’s no cap on how many people you can refer. Build your own business while having another way to earn from sharing a programme you know and use.

Affiliate terms apply. Referral earnings are not guaranteed. Klarna and other payment options, where available, are shown at checkout; repayments remain due regardless of referrals.

90%affiliate commission£269.10

for each qualifying £299 referral

Join Business Starter ↗
CPD Accredited

Externally accredited, not just our word for it.

Accredited Activity, 127 CPD Credits, The CPD Register

The Signature Business Starter is an Accredited Activity worth 127 CPD credits, reviewed and approved by The CPD Group and publicly listed on The CPD Register for anyone to check.

View on The CPD Register ✦

And it doesn't stop at building your business. You'll have the option to take a final assessment and become a CPD Certified Online Business Strategist.

One decision. Your complete starting point.

£299.
Your complete
Business Starter experience.

Your ten-step business-building experience, with the full Business HQ, programme-trained assistant, lesson workbooks, 5,000+ product vault, community, tools and templates. Everything included from the moment you join.

You bring the time and the willingness to put it into practice. I’ve brought the structure, resources and support to help you build and launch.

WHAT YOUR INVESTMENT INCLUDES
  • 10 steps to build and launch your business
  • 80+ lessons and Practical workshops
  • Your full Business HQ and 24/7 AI assistant
  • Lesson workbooks and 90+ practical resources
  • 5,000+ ready-made products in the bonus vault
  • Private community and WhatsApp support
  • Lifetime access to work at your own pace
Yes, I’m ready to build my business

£299 once. Payment options are available at checkout. Your purchase is completed securely through my Stan Store.

Build alongside people who get it

Your business is yours.
You don’t have to build it alone.

Your course community.

Inside Skool, you can ask questions, swap tips and skills, share your progress and celebrate the wins. Meet other people building their businesses and find opportunities to support each other and collaborate.

A little closer, if you want it.

There’s also an optional WhatsApp support chat where I’m there every day. Join if you’d like that extra connection alongside the community already inside your course.

An optional next step / CPD assessment

Show what you’ve learned.
Evidence what you’ve built.

At the end of the Business Starter, you can choose to take the assessment for certification as an Online Business Strategist. Complete the knowledge assessment and submit your Business Strategy & Launch Portfolio to demonstrate how you’ve applied the teaching.

On successfully passing, add your certification to your CV and LinkedIn profile, and use your portfolio to talk clearly about your business decisions and practical skills. It gives you a way to present your professional development alongside the business you’ve created.

Certification is optional and requires passing the assessment. Current assessment pathways and application details are available inside the programme.

Questions

Frequently asked questions

Do I need past experience or business knowledge?+
Absolutely not. Each step is designed to be clear and actionable so anybody can start and scale an online business, even without any prior knowledge.
What if I don't have an idea yet?+
That's exactly where Step 1 starts. You'll work through how money is actually made online before you build anything, so you land on an idea that fits you.
How long will it take me?+
There's no fixed timeline. Work through a step or two a week and you'll be building real momentum within weeks, or move faster if you've got the time. It's lifetime access, so it fits around you.
What resources are included?+
Your full Business HQ, a 24/7 AI assistant trained on the programme, workbooks for every lesson, 80+ lessons, workshops, 90+ templates and frameworks, a bonus vault of 5,000+ ready-made products, and community and WhatsApp support.
What does my £299 cover?+
The complete Business Starter, your business suite and the bonuses shown here, with lifetime access. You can review the payment options and purchase details in my Stan Store before you pay.
Do you offer payment plans?+
Yes. Pay in full, or split it with Klarna or Clearpay.
Is this a subscription?+
No. It's lifetime access for one investment.
Can I earn from recommending it?+
Yes. Affiliates earn 90% commission, £269.10 per successful recommendation via your unique referral link.
The Signature Business Starter, £299
Enrol Today ✦